mar 12, 2026 — apr 10, 2026
impressions: 245
product page views: 18
downloads: 1
revenue: US$4.24
active devices: not enough data
deletions: not enough data
my best guess
The $4.24 comes out to 5,694.32 won, scheduled to land on April 30. A grande americano at Starbucks is 5,300 won. A latte is 5,800.
I asked Claude to look at the numbers. A few things came back.
245 impressions isn't as low as I'd assumed. With no marketing, the App Store is showing the app somewhere. The breakdown:
search: 155 (63%)
browse: 88 (36%)
app referral 1
web referral 1
The search-heavy split makes sense — people looking for something are more likely to find it than people scrolling around. What surprised me is that browse is a third of all impressions. Something in the category or recommendations is putting the app in front of people, even if I don't know where exactly.
Search converts to page views at 7.7%. Browse at 4.5%. Also expected — someone typing a query has more intent than someone scrolling. Browse getting 88 impressions and only 4 clicks could mean the icon and name aren't catching people, or it could just mean those people weren't looking for this kind of app in the first place. I can't tell which from here.
Page views to downloads: 18 to 1. Too small to read anything into yet. Thank you to the one person who downloaded it.
The benchmark that would tell me whether 7.7% is good or bad says "not enough data." Needs more volume before it'll say anything.
next month's delusions
The update itself is the main thing, but there's a set of smaller checks that can happen alongside it. Does the subtitle actually answer what the app is for. Do the first two screenshots answer why anyone would want it. Is the text on those screenshots still saying the right thing. The what's new line and promotional text get a rewrite. The keyword fields too, including the Japanese, German, and French ones — worth a look to see if they're actual words people would use, or just translations of the English ones.
A few things outside the app itself. The app name right now only catches people searching for "Sumof" specifically. Adding a functional keyword after it would change that, at a cost. The Sumof link in the YouTube video descriptions could sit somewhere more visible.
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