1 month of sumof: the numbers nobody asked for

mar 12, 2026 — apr 10, 2026

impressions: 245

product page views: 18

downloads: 1

revenue: US$4.24

active devices: not enough data

deletions: not enough data

my best guess

The $4.24 comes out to 5,694.32 won, scheduled to land on April 30.

A grande americano at Starbucks is 5,300 won. A latte is 5,800.

I asked Claude to look at the numbers. A few things came back.

245 impressions isn't as low as I'd assumed. With no marketing, the App Store

is showing the app somewhere. The breakdown:

search: 155 (63%)

browse: 88 (36%)

app referral 1

web referral 1

The search-heavy split makes sense — people looking for something are more

likely to find it than people scrolling around. What surprised me is that

browse is a third of all impressions. Something in the category or

recommendations is putting the app in front of people, even if I don't know

where exactly.

Search converts to page views at 7.7%. Browse at 4.5%. Also expected —

someone typing a query has more intent than someone scrolling. Browse

getting 88 impressions and only 4 clicks could mean the icon and name

aren't catching people, or it could just mean those people weren't looking

for this kind of app in the first place. I can't tell which from here.

Page views to downloads: 18 to 1. Too small to read anything into yet.

Thank you to the one person who downloaded it.

The benchmark that would tell me whether 7.7% is good or bad says "not

enough data." Needs more volume before it'll say anything.

next month's delusions

The update itself is the main thing, but there's a set of smaller checks

that can happen alongside it. Does the subtitle actually answer what the

app is for. Do the first two screenshots answer why anyone would want it.

Is the text on those screenshots still saying the right thing. The what's

new line and promotional text get a rewrite. The keyword fields too,

including the Japanese, German, and French ones — worth a look to see if

they're actual words people would use, or just translations of the

English ones.

A few things outside the app itself. The app name right now only catches

people searching for "Sumof" specifically. Adding a functional keyword

after it would change that, at a cost. The Sumof link in the YouTube

video descriptions could sit somewhere more visible.