apr 11, 2026 — may 10, 2026
impressions: 213 (last month: 245)
product page views: 23 (last month: 18)
downloads: 0 (last month: 1)
revenue: US$0 (last month: 4.24)
active devices: not enough data (last month: not enough data)
deletions: not enough data (last month: not enough data)
may 11, 2026 — jun 9, 2026
impressions: 256 (last month: 213)
product page views: 25 (last month: 23)
downloads: 1 (last month: 0)
revenue: US$4.63 (last month: 0)
active devices: not enough data (last month: not enough data)
deletions: not enough data (last month: not enough data)
my best guess
I skipped last month because downloads were zero. This month had one download, so I am writing the check-in.
The page views are still small: 23 last month, 25 this month. I was not sure how much of that was because Sumof is still a new app, how much was an App Store optimization problem, and how much was just the reality of a paid app, so I asked Codex to look at it.
Codex's answer was roughly this.
The app being new probably matters, because the total number of impressions is still small. But the app is not invisible. It had 213 impressions last month and 256 this month, so the problem may be closer to "some people see it, but not many people click" than "nobody sees it at all."
Keywords, subtitle, app name, and the keyword field are probably more connected to impressions than page views. If those are weak, the app may show up less often or show up for the wrong searches. In that case, the low number of page views may start from the low number of impressions.
According to Codex, the page-view rate itself does not look obviously bad. 23 page views from 213 impressions is about 10.8%. 25 from 256 is about 9.8%. Compared with last time's search and browse numbers, that does not look especially low.
Being a paid app may also matter, since the price is visible before download.
So my current guess is: impressions are probably the bigger problem, and the App Store page is where I can work on that first. Better keywords and a clearer subtitle might help more of the right people find Sumof. Better screenshots and product-page text might make the use case clearer for the people who already tap.
next month's delusions
More input does not guarantee more revenue. Even if revenue doubled from here, it would not change my life in any meaningful way. So for now, spending more development time on adding features does not feel like the right next move. The better use of time is probably App Store optimization.
The subtitle, description, keywords, and screenshots all need another pass. The point is simple: increase impressions, and give people more reason to download. I do not know if I can do that well.
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