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6 months of youtube: the numbers nobody asked for

apr 4, 2026 — may 3, 2026

views: 788 (last month: 734)
watch hours: 194.9 (last month: 47.5)
subscribers: 14 (last month: 7)
average view duration: 14:55 (last month: 3:53)
impressions: 29,852 (last month: 9,987)
average click-through rate: 1.8% (last month: 4.4%)


may 4, 2026 — jun 3, 2026

views: 1,478 (last month: 788)
watch hours: 268.0 (last month: 194.9)
subscribers: 22 (last month: 14)
average view duration: 10:55 (last month: 14:55)
impressions: 68,678 (last month: 29,852)
average click-through rate: 1.4% (last month: 1.8%)


my best guess

The title and thumbnail changes seem to have helped, and passing 100 videos probably gave YouTube more to test. That pushed impressions up, and the extra reach brought in more views, watch hours, and subscribers. CTR went down, but that makes sense if the videos were being shown to a wider audience than before.


next month's delusions

At the last check-in, 100 videos was still ahead of me. Now it is behind me, and the channel has some momentum. Next, I want to see what happens if I add a little more volume while impressions are higher. Not a new permanent schedule, just for the next check-in period.

Three uploads a week is the baseline now, so I do not want to break that rhythm. For the next month, I want to keep the three regular uploads and add a fourth video when I can. If the extra upload helps keep impressions, watch hours, and subscribers moving, then I can think about whether it is worth making more regular. If it just makes the week heavier, that is also useful information, unfortunately.
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